Privacy policy

This Privacy Policy describes how Drink LIC (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you make a purchase from, visit or use the services of drinklic.com (the "Site") or otherwise communicate with us (collectively, the "Services"). With regard to our Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully.

By using and accessing our Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. Please do not use or access any of the Services if you do not agree to this Privacy Policy

How We Collect and Use Your Personal Information

When providing the Services, we collect personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the uses set out below, we may use the information we collect about you to communicate with you, provide the Services, comply with any applicable legal obligations, enforce any applicable term of service, and to protect or defend the Services, our rights, and the rights of our users or others.

We Collect Personal Information

The kinds of personal information we obtain about you depends on how you interact with our Site and use our Services. When we use the term "personal information", we are referring to information that identifies, relates to, describes or can be associated with you. Below, we describe the categories and specific types of personal information we collect.

We Collect Information Directly from You

Information that you directly submit to us through our Services can include:

Basic contact information that includes your name, address, phone number, email.
Order information that includes your name, billing address, shipping address, payment confirmation, email address, phone number.
Account information that includes your username, password, security questions.
Shopping information that includes the items you view, put in your cart, etc.

Customer support information that includes the information you choose to include in your communications with us.

Certain features of the Services may require you to directly provide us information about yourself. You may choose to not provide this information, but doing so may prevent you from using or accessing these features.

Information Collected through Cookies

We automatically collect some information about your interaction with the Services ("Usage Data"). We may use cookies, pixels and similar technologies ("Cookies") to do this. Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address and other information regarding your interaction with the Services.

We Obtain Information from Third Parties

Additionally, we may obtain information about you from third parties, including from vendors / service providers who may collect information on our behalf

such as:

Companies who support our Site and Services, such as Shopify (including Shop Pay accelerated checkout), Bankful/Valmar Merchant Services, and Klaviyo.

This includes Bankful/Walmar Merchant Services who collect payment information such as bank account, credit or debit card information and billing addresses to process your payment in order to fulfill your orders and provide you with products or services you have requested, in order to perform our contract with you; and Marketing automation provider Klaviyo who collects email/SMS engagement data (opens, clicks, deliverability) so we can send and analyze communications.

We or third parties with whom we work may automatically collect information using online tracking technologies such as pixels, web beacons, software developer kits, third- party libraries, and cookies when you visit our Site, open or click on emails we send you, or interact with our Services or advertisements.

Information handled by Shopify (including Shop Pay), Bankful / Valmar Merchant Services, and Klaviyo is also subject to each provider’s separate privacy policy and terms of service, which we do not control.

Information we obtain from third parties will be treated in accordance with our Privacy Policy. We are not responsible / liable for the accuracy of the information provided to us by third parties and are not responsible for any third party's policies or practices. For more information, see the section below, Third Party Websites and Links.

Use of Your Personal Information

To Provide Products / Services. We use your personal information to provide you with the Services in order to perform our contract with you, including to process your payments, fulfill your orders, to send notifications to you related to your account, purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, facilitate any returns and exchanges, and to enable you to post reviews.

Promotions / Advertising / Marketing. We use personal information for marketing and promotional purposes. This includes marketing, advertising and promotional communications via email, text message or mail, and to show you advertisements for products or services. It can also include using your personal information to better customize the Services and advertising on our Site and other websites, as well as sending marketing, advertising and promotional communications via Klaviyo’s platform.

Security / Fraud Prevention. We may use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity. If you use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately.

Communicating with you. We use your personal information to provide you with customer support and improve our Services. This is critical in order to be responsive to you, to provide you with effective services and to maintain our business relationship with you.

Changes to This Privacy Policy

We will likely update this Privacy Policy occasionally to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.

Cookies

We use Cookies on our Site. For information about the Cookies that we use related to powering our store with Shopify, see https://www.shopify.com/legal/cookies.

We use Cookies to power and improve our Site and our Services, to run analytics and better understand user interaction with the Services (in our legitimate interests to administer, improve and optimize the Services). We may also permit third parties and services providers to use Cookies on our Site to better tailor the services, products and advertising on our Site and other websites.

You can choose to set your browser to remove or reject Cookies through your browser controls. Keep in mind that removing or blocking Cookies may negatively impact your user experience and may cause some of the Services, including certain features and general functionality, to work incorrectly or no longer be available. Also, blocking Cookies may not completely prevent how we share information with third parties such as our advertising partners.

How We Disclose Personal Information

We may share your Personal Data with third‑party vendors and service providers who help us operate the Site and fulfil our Services (for example, Shopify, Bankful/Valmar Merchant Services, and Klaviyo). Each of these vendors has its own terms governing how they collect, use, and store your data. By using our Site (and any of these services), you also agree to their respective policies, including:

Shopify: Any information that you share with Shopify that is comprised of Personal Data will also be subject to Shopify Privacy Policy Agreement
Information submitted to Bankful/Valmar is governed by Bankful’s Privacy Policy and Terms of Service.
Information shared with Klaviyo is subject to Kaviyo’s Terms of Service and Data Processing Agreement.

When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship products to you or through your use of social media widgets or login integrations, with your consent.

With our affiliates or within our corporate group, consistent with our interests to run a successful business.

In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or othersWe will occasionally disclose the following categories of personal informaton iand sensitive personal information (denoted by *) about users for the purposes set out above in "How we Collect and Use your Personal Information" and "How we Disclose Personal Information":

Categories of Recipients:

Identifiers such as basic contact details and certain order and account information;
Commercial information (i.e. order information, shopping information and customer support information);
Internet or other network activity, such as Usage Data;
Vendors and third parties who perform services on our behalf (such as Internet service providers, payment processors, fulfillment partners, customer support partners and data analytics providers);
Business and marketing partners;

We do not use or disclose sensitive personal information for the purposes of inferring characteristics about you.

Content Generated by Users

Our Services may permit you to post product reviews and other user- generated content. If you choose to submit user generated content to any public area of the Services, this content will be public and accessible by anyone.

We do not control who will have access to the information that you choose to make available to others and cannot ensure that parties who have access to such information will respect your privacy or keep it secure.

We are not responsible for the privacy or security of any information that you make publicly available, or for the accuracy, use or misuse of any information that you disclose or receive from third parties.

Third Party Websites and Links

Our Site may provide links to websites or other online platforms operated by third parties. If you choose to follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children’s Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information belonging to children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.

As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on various factors, such as whether we need the information to maintain your account, to provide the Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Accelerated Checkout Shopify’s accelerated checkout

(“Shop Pay”) allows customers (each, a “Customer”) to have their payment credentials saved for future transactions on Merchant e-commerce store sites (each, a “Store”) that have enabled Shop Pay as a payment method for its Customers. When a Customer completes an order using Shop Pay for the first time on a Store, the Customer will be asked on the checkout page if they would like to save their information. Shopify will collect and store certain personal information from the Customer, such as the Customer’s name, email address, mobile phone number (“Account Information”); the Customer’s credit card information and billing address (“Payment Information”); the Customer’s shipping address and the shipping method the Customer selects on the checkout page of the Store (“Shipping Information”); and information about the Store and the Customer’s order details of goods and services purchased (including information such as the type or size or other variants) (“Order Information”). Together, the Customer’s Account Information, Payment Information, Shipping Information and Order Information are the Customer’s “Saved Information”. Existing Shop Pay Customers will be able to select and checkout with Shop Pay using their Saved InformationFurthermore, any information that you share with Shopify that is comprised of Personal Data will also be subject to Shopify Privacy Policy Agreement

Private information submitted to Bankful is governed by Bankful’s Privacy Policy.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. Nevertheless, these rights are not absolute, may apply only in certain circumstances and, in certain cases we may decline your request as permitted by law.

Right to Access / Know. You may have a right to request access to personal information that we hold about you, including details relating to the ways in which we use and share your information.
Right to Delete. You may have a right to request that we delete personal information we maintain about you.
Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
Restriction of Processing: You may have the right to ask us. to stop or restrict our processing of personal information.
Withdrawal of Consent: Where we rely on consent to process your personal information, you may have the right to withdraw this consent.
Appeal: You may have a right to appeal our decision if we decline to process your request. You can do so by replying directly to our denial.
Managing Communication Preferences: We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

You may exercise any of these rights where indicated on our Site or by contacting us using the contact details provided below.

We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to the request. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we shall require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We shall respond to your request in a timely manner as required under applicable law.

Policy updates

We may update this privacy policy at any time. This can include updates that are made by third party partners and providers listed above. Your continued use of our Site after changes constitutes your acceptance to any and all of these changes.

Scope and Severability

If any part of this policy is held invalid, the rest remains in effect to the fullest extent permissible by law.

Complaints

If you have a complaint about how we process your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at info@drinklic.com.